More than Just Clicks: Inside Digital Marketing

by Jeano Reyes | March 18, 2022

Behind The Scenes

Social media has been one of the big players in terms of marketing and branding, as well as a way for companies to connect with their customers and potential jobseekers. With almost everyone reachable online with personalized ads and content, companies are able to reach out to a wide range of audiences.

For this month’s blog, Marketing Operations Specialist Jeano Reyes shares all about her experience as one of the people behind RareJob’s marketing initiatives when it comes to tutor acquisition!

Growing in RJPH

avatar
avatar

Human Resource

Talent Acquisition

How long have you been working for RareJob Philippines, Inc.?

avatar

Jeano Reyes

Marketing Operations Specialist

I’ve been with RareJob for five years now, turning six this July. I initially started as a tutor evaluator in 2016, then transferred to the team in charge of tutor engagement because I love organizing events. In 2018, I met a lot of tutors through our events. The exposure helped me understand our tutors’ perspectives, and it made me appreciate my work even more. As the company grows, more teams are formed. Now, I’m part of a new team as a Marketing Operations Specialist.

avatar

Human Resource

Talent Acquisition

What made you choose RareJob as your company?

avatar

Jeano Reyes

Marketing Operations Specialist

I initially applied for a position in RareJob because it was a Japanese company, and I wanted to work for one because of the culture and values. I highly value continuous improvement, whether work-related or personal growth, and I found that trait in RareJob. I also really like how customer-centric the company is, so I want to apply that trait to our Filipino audiences.

avatar

Human Resource

Talent Acquisition

As a Marketing Operations Specialist, how has the experience been so far?

avatar

Jeano Reyes

Marketing Operations Specialist

So far, as a Marketing Operations Specialist, my tasks are pretty challenging. However, I find it enjoyable because I get to learn more about the ever-changing digital marketing. More than that, I always look forward to collaborating with our tutors, especially with the different content we put out on our social media platforms, to feature them and highlight their colorful lives.

avatar

Human Resource

Talent Acquisition

Being in Marketing, how does the work-from-home setup affect your tasks and responsibilities?

avatar

Jeano Reyes

Marketing Operations Specialist

The pandemic has shaken the routine that we were used to, and there are pros and cons to working remotely. What I like the most about the WFH setup is that I enjoy the time flexibility. I was able to pursue further studies with this kind of setup, and there is no time pressure to get to places, so I’m able to swap my travel time for additional study time. However, I get to spend less face time with my teammates. I think that creativity and productivity would be better when we collaborate and interact face-to-face so we can communicate and express ourselves with non-verbal cues. I believe that this is highly important, especially since we deal with creative outputs for our online audiences.

Communication is Key

avatar
avatar

Human Resource

Talent Acquisition

Share with us what a typical day is like in Marketing.

avatar

Jeano Reyes

Marketing Operations Specialist

Early in the morning, we do our own tasks; then, before lunchtime, we usually talk to some of our tutors with whom we collaborate. In the afternoon, we usually conceptualize ideas and prepare for our social media content.

avatar

Human Resource

Talent Acquisition

What do you think are the highlights of your job, as well as the most important aspects?

avatar

Jeano Reyes

Marketing Operations Specialist

For me, the highlight of my job is communication. Being in marketing, we need to keep in mind that we have to clearly communicate the messages that we want to share: the vision of RareJob as well as the opportunities it provides to the Filipinos, and experiences of our tutors – the ones who truly change lives one lesson at a time – through storytelling.

Thriving in the Field

avatar
avatar

Human Resource

Talent Acquisition

While working remotely, what are some things that you do to keep yourself from being burnt out?

avatar

Jeano Reyes

Marketing Operations Specialist

After work, I usually spend time reading cases for graduate school. When the weather or COVID protocol permits, I walk outside with my nieces to get some fresh air and spend time with them. Strolling around has become our new pastime since we are inside the house most of the time.

avatar

Human Resource

Talent Acquisition

With professionals gaining interest in marketing, what tips can you give those who are currently in this career path, or those who are considering switching to it?

avatar

Jeano Reyes

Marketing Operations Specialist

My advice is to keep learning! Marketing is a broad field. There are a lot of paths to take, and there are so many opportunities in this dynamic discipline. Most importantly, it is essential to keep yourself updated with the latest trends, terms, and tools to get a better understanding of your consumer and their behavior.

For those interested in the Marketing Associate position, please view the ad here.