In this day and age, imagining life without computers, the internet, and various sites and apps is almost unfathomable. Technology continues to innovate the way we go about our day to day lives; from social media sites we use to keep in touch, online shopping apps we treat ourselves with, and the tools we use at work, there is definitely no shortage in websites, applications, and tools that we may access.

Social media has been one of the big players in terms of marketing and branding, as well as a way for companies to connect with their customers and potential jobseekers. With almost everyone reachable online with personalized ads and content, companies are able to reach out to a wide range of audiences.

With multiple sets of data awaiting interpretation from different aspects of a business, it’s no wonder that specialists in the field of statistics and data analytics are brought in to provide their unique approaches and perspectives to make sense of all the information provided. This is no different in the field of ESL, where data means so much more than just supply and demand of lessons.