Social media has been one of the big players in terms of marketing and branding, as well as a way for companies to connect with their customers and potential jobseekers. With almost everyone reachable online with personalized ads and content, companies are able to reach out to a wide range of audiences.

With multiple sets of data awaiting interpretation from different aspects of a business, it’s no wonder that specialists in the field of statistics and data analytics are brought in to provide their unique approaches and perspectives to make sense of all the information provided. This is no different in the field of ESL, where data means so much more than just supply and demand of lessons.

In this day and age when many of our transactions are done online, various websites, applications, and other digital platforms are being developed to meet the needs of people, whether it’s in finance, entertainment, or education.